What is
one of the most commonly heard customer complaints after the purchase of an automobile,
truck, boat, or RV and why do salesmen rank with lawyers and politicians in popularity?
The
answer to both of these questions is simple. Poor "after the sale" customer
service! Once a customer has driven their "new baby" off the lot, they often
feel as if they are forgotten.
If
even a small percentage of your customers are feeling this way, you are losing
some very lucrative opportunities. Opportunities that can be easily recaptured.
There
is a simple, cost effective, proven solution that will keep customers satisfied
and coming back to spend money at your dealership.
That
solution is simple. It's called FollowUpPRO.
Once a salesperson develops a relationship
with a customer, how do you keep it if the salesperson leaves or is too busy to
handle their needs?
Studies
show that once a customer develops a good relationship with a salesperson, they
are much more likely to come back to that salesperson than to start looking for
another dealership. If their salesperson is no longer there, too busy with new
sales or unresponsive..... FollowUpPRO solves this problem once and for
all by freeing the sales staff to do what they need to do - SELL - while at the
same time generating Goodwill, Trust and Relationship. Three
vital elements of business that will make your dealership successful over the
long run.
The FollowUpPRO
System is the ultimate "after-the-sale" customer follow-up. Client
Management Associates (CMA) and Softfiles Software, the designers
of FollowUpPro, provide a complete service that will allow you to devote
your time and energies in doing what you do best....selling, while the FollowUpPro
system does what you don't have the time to do.... supporting your customers by
making them feel like they're a part of your family.
Our follow-up system consists of
a proven plan that spans 4 years for each customer (after the sale). Eleven
computer generated letters are customized for each individual dealership,
customer, and salesperson. This software is simple to install and implement, needs
virtually no support from your organization or staff other than one person approximately
one hour per work day. Participating dealers report that FollowUpPro is
the single most valuable tool they have in regards to keeping and protecting customer
loyalty for their sales and service business.
Your
customers first correspondence will be delivered to their salesperson the day
after the sale - all the salesperson needs to do is sign it and drop it in the
mail. (We believe that the salesperson’s personal hand written signature is vital
for the four year term). In addition, there are 10 follow-up letters that will
keep your relationship with the customer fresh and vital. These letters are generated
by one of your staff on your dealership letterhead and your logo printed envelopes.
We can even insert your logo and return address so you can use plain paper and
envelopes.
Due to high
turn-over in sales people, our system will allow you to distribute the orphan
customers to other sales people and automatically generate the changes and introduction
of the new salesperson taking over your customer's account in the next letter.
When a salesperson leaves your dealership, simply delete the old salesperson and
automatically distribute those customers to one, two, or all other remaining sales
staff.
FollowUpPRO
is the first link in helping you develop and maintain a growing customer base.
A customer base that is loyal to you - one that will tell their friends and family
about you. But that's not all...
In
addition, by using our option of a "Service Special" notification, you will be
generating business for your service department that is currently going elsewhere.
Remember, everyone wants to keep business in the family, and when your customers
feel like they are a part of your family, they will be bringing their important
investment back to you for service. But perhaps more importantly, it will BRING
THEM BACK WHEN IT'S TIME FOR A NEW VEHICLE.
At
a base cost of $500 per month, (for up to 300 sales per month), our FollowUpPro
System is the most cost effective method you have available to substantially increase
your bottom line profitability. Many dealerships are paying as much as $75 per
sale for some "outside" company to generate their follow-up letters. With FollowUpPro,
you can cut that cost down to just a few dollars per sale.
So,
what do you get for the $500 per month? One of our installers will come to your
location and install FollowUpPro software in your computer and train your personel
on how to use it. Normally the install takes one hour and the training takes 30
minutes. We reccommend a dedicated computer (with WindowsXP installed and connected
to the internet) and two Epson printers (one for envelopes and one for letters).
For details of computer and printer requirements, call our support line toll free
at (210) 401-1987. You will receive free updates to the software and 24 hour a
day support as long as your account is in good standing.
BONUS
FOR ANY DEALERSHIP SIGNING UP IN 2010
We
will add three "Prospect" letters for the customers that come by just
looking. The first letter will print the day after the visit, the second letter
will print one week after the visit and the third letter will print 30 days after
the visit.
We will also
add three "Order/Sale" letters for that special customer that has you
order that perfect automobile, boat or RV for them. These letters will remind
your customer that you are staying on top of their order and their new auto, boat
or RV will arrive soon.
